In today’s world, having a website isn’t enough. The more you can engage with your customers, and receive feedback from your customers; the better off you can serve them. Social Media is an essential tool in order to engage with your customers and ultimately enhance your product. In this article, I will describe the 4 keys to the effective use of Social Media Optimization (SMO).
Image
Whether you are using Facebook or Twitter, it is always important to stay true to your image on your page. Consistency in your font, colors, and logo are important to solidify your image. Also, the use of one voice or philosophy when you write a post or post a tweet is essential. Your post should represent your company, not you.
Spark Interest
Writing compelling, interesting posts are vital when trying to gain a following on Social Media. By writing attractive posts, you will be able to increase your “likes” or “retweets.” Doing so will drastically increase traffic to your site, and keep your followers on board. Going back to Image, your content should portray your image through comedy, news, pictures, or videos. Always keep it fresh and new.
Socialize
It’s important to have a plan on how to connect with the communities where customers and prospects spend their time. Research what your customers do on the social web. What are their social consumption and sharing preferences. Spend a small, but consistent amount of time growing your networks. That might mean 10-30 minutes every day commenting, friending, following, liking and updating on a daily basis. Also, on all of your social media pages, always allow the prospect to link back to your website through your social media page.
Measure
Social media offers an array of monitoring tools that allow you to gauge the success of your site. Off site engagement can be monitored that will provide insight into what your social traffic does once they get to your site. Is important to learn and adapt to what your social traffic is interested in and what will ultimately increase engagement.
